Beyoncé Visual Projection Denied Authorization At Guggenheim Museum

Many roadblocks have been placed in the way of Beyoncé’s anticipated album, Act II: Cowboy Carter, the latest of which involved the Guggenheim Museum in New York City. 

On Thursday (March 21), Queen Bey shared an Instagram post that showed an image of the museum’s exterior with a projection supporting the upcoming album. The projection said, “This ain’t a country album. This is a Beyoncé album. Act ii, Cowboy Carter, 3.29, Beyonce.com.”

Fans shared on social media that the projections weren't on the building upon arrival. The Guggenheim claimed it was unaware of Beyoncé's plan to promote the project there. The museum informed the public that the Beyoncé projection was unauthorized. 

The museum told Variety: “The Guggenheim was not informed about and did not authorize this activation. However, we invite the public—including Beyoncé and her devoted fans—to visit the museum May 16–20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition.”

Only a week away, Beyonce’s new album will be the artist’s country debut, featuring the new songs “Texas Hold’em” and “16 Carriages.” The album is rumored to feature a remake of the Dolly Parton classic "Jolene” and a collaboration with Taylor Swift.

Yesterday, Beyoncé posted a long Instagram caption with an alternative album cover, explaining that she began work on the project five years ago after feeling unwelcome. It reads:

“The criticisms I faced when I first entered this genre forced me to propel past the limitations that were put on me. Act II is a result of challenging myself and taking my time to bend and blend genres together to create this body of work.”

As of press time, there has been no response from Beyoncé and her team.